George Lakoff on #Persistence

George Lakoff—retired UC-Berkeley Prof of Cognitive Science and Linguistics and currently Director of the Center for the Neural Mind & Society ( Dr. Lakoff recently spoke to a recently spoke and gave us these guidelines for resisting the government.

1. Don’t use the chief executive’s name.
2. Remember that this is a regime and he’s not acting alone.
3. Don’t argue with those who support him–it doesn’t work.
4. Focus on his policies, not his orangeness and mental state.
5. Keep your message positive—they want the country to be angry and fearful.
6. No more helpless/hopeless talk.
7. Support artists and the arts.
8. Be careful not to spread fake news. Check it first.
9. Take care of yourself and your community.
10. Resist!

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For more on “The Power of Positive Persistence” and his Strategies to flip negative attacks by Republicans into positive progress for Americans – click here.

An Incomplete George Lakoff Bio

George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard and the University of Michigan.

He graduated from MIT in 1962 (in Mathematics and Literature) and received his PhD in Linguistics from Indiana University in 1966.

Since 2008, George has been working on a wide range of framing issues — on the environment, health care, and many, many more. He has also been analyzing the communication problems of the Obama administration.

Photo credit: Emily Walton


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